Digital out of home (OOH) advertising is a form of outdoor advertising which integrates offline out-of-home advertising with digital components. Digital out of home (OOH) advertising is an interactive and attractive form of advertising powered by digital channels, features elements displayed in environment accessible to the public at various locations. Digital out of home (OOH) advertising includes digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers and other places.
The rising trends of consumer interactive advertising has led to the increasing adoption of digital advertising which increases the demand for digital and smart billboards, digital signage and other display forms and acts as a major driver for the digital out of home (OOH) advertising market growth. There is an increasing adoption of mobile/online/broadcast advertisement amongst the advertisers due to increasing usage of smartphones and the pandemic behaviour led low adoption rate of digital out of home (OOH) advertising and acts as a major restraint for the growth of the digital out of home (OOH) advertising market. The integration of IoT solutions enable advertisers to connect with consumers and to provide personalized services due to which there is a rising demand of internet of things and cloud platforms opens a window of opportunity for the digital out of home (OOH) advertising market growth. A dynamic problem that serves as a major challenge for the growth of the industry is the production of equipment sufficient for all environmental conditions in the digital out of home (OOH) advertising.
Digital OOH Market Insight
The rising trends of consumer interactive advertising has led to the increasing adoption of digital advertising which increases the demand for digital and smart billboards, digital signage and other display forms and acts as a major driver for the digital out of home (OOH) advertising market growth. There is an increasing adoption of mobile/online/broadcast advertisement amongst the advertisers due to increasing usage of smartphones and the pandemic behaviour led low adoption rate of digital out of home (OOH) advertising and acts as a major restraint for the growth of the digital out of home (OOH) advertising market. The integration of IoT solutions enable advertisers to connect with consumers and to provide personalized services due to which there is a rising demand of internet of things and cloud platforms opens a window of opportunity for the digital out of home (OOH) advertising market growth. A dynamic problem that serves as a major challenge for the growth of the industry is the production of equipment sufficient for all environmental conditions in the digital out of home (OOH) advertising.
Digital Out of Home Advertising Trends Segmentation
It is fragmented on the basis of type, application and vertical.
Type | billboard, street furniture, transit and others |
Application | indoor, outdoor, and displays(LCD, OLED display, direct-view fine-pixel led, direct-view large-pixel led and e-paper display) |
Vertical | Commercial(retail, corporate and, government, healthcare and hospitality), infrastructural institutional( transportation and entertainment) and other verticals. |
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D OOH Industry Country Level Analysis
The countries covered in global digital out of home (OOH) advertising market report are the U.S., Canada, Mexico, Germany, U.K., France, Switzerland, Italy, Spain, Netherlands, Russia, Belgium, Turkey, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, UAE, Saudi Arabia, Israel, Egypt and rest of Middle East and Africa.
The U.S. dominates the North America digital out of home (OOH) advertising market owing to the huge presence of the most technologically advanced leaders in the market for providing cutting edge technology for outdoor segment which is contributing to the growth of the country across the region. However, the U.K. is witnessing rapid digitization at outdoor in the Europe digital out of home (OOH) advertising market in advertising industry and technological innovations in display technologies which is contributing to the growth of the country. Increasing adoption of display technologies for outdoor segment is contributing to the growth in China in the Asia-Pacific digital out of home (OOH) advertising market.
Digital OOH Industry Share Analysis
The major players covered in the digital out of home market report are
OUTFRONT Media Inc.,
Prismview, ,
Daktronics,
Ströer,
NEC Display Solutions,
Broadsign, OOH Media,
Christie Digital Systems USA, Inc., ,
Mvix(USA), Inc.,
Ayuda Media Systems,
DEEPSKY CORPORATION LTD,
Shenzhen AOTO Electronics Co., Ltd.,
Fairway Outdoor Advertising,
LIGHTBOX OOH VIDEO NETWORK,
Primedia Outdoor (Pty) Ltd.,
JCDecaux,
Lamar Advertising Company, and
Clear Channel Outdoor,
LLC., among other domestic and global players.
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Major TOC of the Digital Out of Home Advertising Report
Chapter One:
Chapter Two:
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North America
Middle East
Europe
Asia-Pacific
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Global Digital Out of Home (OOH) Advertising Market is Expected to Grow at 11.7% in the Forecast Period of 2021 to 2028
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Global Digital Out of Home (OOH) Advertising Market is Expected to Register a Healthy CAGR in the Forecast Period of 2021 to 2028
Europe Digital Out Of Home (OOH) Advertising Market is Expected to Register a Healthy CAGR in the Forecast Period of 2022 to 2029
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