With the rise in e-commerce platforms, shopping malls are witnessing a decline in footfall. The primary reason is that consumers find specific features on online platforms to be better than those offered in physical stores in malls. So, the management of the best shopping complex in Kuwait, which is seeing a lower inflow of shoppers, needs to find the root cause of the problem.
In this article, we’ll see the three most common reasons why customers are no longer thronging malls and what can be done to deal with this problem.
Problems Faced by Shopping Malls
- Traditional marketing is becoming less effective
While they may have worked superbly earlier, traditional marketing methods like print magazines, flyers, TV ads, and billboards are not having the same effect on consumers as before. The investment is no longer justifying the outcome.
The Solution
Explore the vast digital marketing space. With strategies such as paid online ads, organic searches, and social media marketing, the biggest mall, like Marina Mall shops Kuwait, can also become the most popular ones.
- Lack of consumer data and insights
Shopping centres often witness a footfall reduction and don’t even bother finding out why. This becomes a problem since you won’t find the areas that need improvement. Simply counting the number of visitors is not enough to create effective strategies to attract more customers.
The Solution
You should implement measures that help you gain insights into customers’ minds. Discover what brought them into the mall, what keeps them there, and what might irk them so much they would want to leave.
- Obsolete customer experience services
Technology has transformed the way consumers purchase products and services. While most consumers preferred visiting brick-and-mortar stores earlier, most of them now visit online stores through screens. This creates a gap between what the customer is looking for and what the shopping mall offers.
The Solution
In order to be the driving factor in a customer’s journey, you need to utilise the online tools that will drive customers to your shopping centre. You can offer customers loyalty points they will get every time they visit the mall. Incentives like these will compel consumers to become regular mall visitors.
Going Forward
Although the COVID-19 pandemic spurred the growth of e-commerce websites and apps, all is not lost for malls looking to become the best shopping complex in Kuwait. Imbibing a few key digital strategies into their current marketing methods can drastically improve the experience their customers get.
